Sometimes, it is better to have a smaller class. And this was exactly the case in today’s program – Write Effective Reports. With a smaller audience, especially for a program that seeks to help each participant become more effective in his writing, less is good. This is because the trainer has more opportunities to guide each individual on a one-to-one basis.
We had a very participative group of people attending the program, and for me, it was a satisfying two days.
Running a public program isn’t easy.
Because of its “public” nature, the people who attend these programs not only come from very different industries, but from an expertise/experience perspective, these individuals also differ greatly from each other. We may have a senior manager as a participant, sitting next to a fresh graduate who just started work a few months earlier. We may have a participant who has attended more than ten training programs in total, whilst the gentleman/lady across the room may be attending his/her first training program. And one may come from an industry specializing in industrial chemicals, and his fellow participant may be selling logistic solutions. Different, like between black and white.
The challenge for the trainer is knowing how to conduct the training in a balanced manner, giving each participant equal attention and presenting solutions that will make sense and relate to the majority of participants present. Easier said than done.
There will always be a participant who will feel that he/she should have been given more attention, or that the trainer should have given more examples relating to his/her particular industry, forgetting that the other people in the room also have similar demands.
Then again, that’s the challenge of a public program. For the trainer, sometimes you win, sometimes you lose. For the particpants, I guess they expect to win everytime.
Program: Open & Close Sales Successfully
Venue: Holiday Villa, Subang
Date: July 14 & 15, 2008
“The Sales Talk – It is a customer-centered exchange of information that begins and ends with the customer whose needs must drive the conversation“
It was a “working” weekend, both for the sales staff of Freight Management Holdings Berhad, Port Klang, and me. I must thank this young group of people, who sacrificed their Saturday and Sunday to attend the “How to Open & Close Sales” program.
I should also add that I really enjoyed the interaction with you guys!
Some comments from the participants:
“Compared with the knowledge that I have, this is more detailed.”
“Learnt better skills & techniques in sales. Thanks for the teaching and upgrading my knowledge.”
“To interact better with customers. Refine my sales skills and attitude.”
“How to approach new customers in the proper way – the way we talk to customers/ how to make the customers respect you / how to handle difficult customers.”
“Communication with customers / the effective way in approaching new customers.”
“How to ask the right questions / smart questions.”
“The videos are excellent!”
“Well done, very impressive & comprehensive training, easy to understand and understood by layman. Appreciate it.”
Randolph * Training 